September 2017

Unfortunately, not all metrics are made equal. Vanity metrics like Facebook likes or Twitter followers rarely translate into ROI for your marketing department.

Which is why it’s important to know exactly which metrics to base your email performance assessment off of.

Facebook seems to be in a mature phase, where the platform is not just about connecting people anymore, but also about bringing brands closer to their audience. Its marketing power along with its advertising potential has turned it into a profitable platform for brands trying to capitalize on their online presence.