December 2017

Web & Marketing Strategies WAM

WHAT IS A CUSTOMER TOUCHPOINT?

Customer touchpoints are your brand’s points of customer contact, from start to finish. Identifying your touchpoints is the first step toward creating a customer journey map, and making sure your customers are satisfied every step of the way.

The importance of Quality Management

THE IMPORTANCE OF QUALITY MANAGEMENT

What is Quality Management? Quality Management is the act of overseeing all business related-activities and tasks needed to maintain a certain level of excellence for your company.

Now there are many different principles that factor into Quality Management, but we’re going to focus on the most important part, which is managing the quality of your customer experience.