The history of e-commerce dates back to the early 90’s when the internet was first invented. Most people during this time didn’t quite understand how to use the internet, let alone understand the term “e-commerce”.
But when we entered the new millennium, we saw a bunch of companies in the United States and Western Europe rush to start offering products & services online. Today’s e-commerce websites in 2017 are incredibly powerful and make it very easy to sell your products or services online through secure, private connections.
But there are a couple of things you need to think about before getting started. Please see our tips below.
Questions to Ask Yourself:
- MANAGEMENT – Who is going to manage the day-to-day website updates?
- CMS PLATFORM– Which content management system will you use for the website?
- EASE OF USE/UX – Which design will give my website visitors the best user experience?
- CUSTOMER SERVICE/REVIEWS – Who is going to handle customer issues? I.E. Returned Products
- CONTENT MARKETING – What type of valuable content are you going to create to drive traffic to the website?
Keys to Success:
- Choosing The Right E-Commerce Platform
The e-commerce platform market isn’t a tiny one. There are literally hundreds of options available – some might have a simple feel to them, while others might feel extremely cluttered, but provide cheaper rates and prices. It is our job to recommend the best platform for our clients that will achieve all of their online sales goals and stay within their operating budget.
- Ease of Use/UX
The fastest way to lose a potential customer is to make it difficult for them to find what their looking for. Therefore it’s critical that ecommerce businesses make products easy to find, by having clear top-level navigation (menus) with product categories clearly labeled and pop out subcategories.It’s been estimated that up to 30 percent of visitors to ecommerce sites utilize site search. Search users can convert at 50 to 80 percent higher rates than non-search users. But if site visitors don’t find the products they’re looking for, they’ll hit the back button and visit your competitor’s site. Let our team of experts help your company pick the right design for your website.
- High Quality, Professional Photos
People are very visual and will often form an opinion about your business and/or products within seconds of seeing your site. If you want to give people a good first impression and improve your conversions you need to have great imagery.
- Social Proof/Credibility/Customer Reviews
Customers trust fellow customers much more than they trust retailers or brands trying to sell them something. Shoppers expect unbiased and informative reviews from fellow shoppers to help drive their purchase decisions. Make sure you are on your reviews are on the product details pages, and above the fold on the checkout page to give your customer confirmation that you have a trustworthy company.
- Mobile Friendly
When designing your ecommerce site, make sure it can be viewed on whichever platform, browser and device your customers are using. Mobile optimization is becoming extremely important as more consumers are using smartphones to research, browse and purchase items. Our marketing team will make sure that your website displays properly on all of the major mobile device browsers.
- E-commerce Marketing Campaign 1
- E-commerce Marketing Campaign 2
- E-commerce Marketing Campaign 3
Let’s Get Started
Are you thinking about creating a new e-commerce website for your company? If so, please give us a call so we help you. Our experts have built numerous ecommerce websites for various companies in the DMV area and we would like to share our expertise with you.