When it comes to receiving advertisements from companies, research has shown that customers prefer email over text messaging, phones calls, or letters. Customers do not like being interrupted from what their doing, especially by a salesperson or business manager.
That’s why they prefer email. It’s less intrusive and they can check their email on their OWN time.
But for some reason, small business owners today still do not take advantage of this great marketing channel. We believe businesses should have at least 1 bi-weekly email marketing campaign going out to your new leads and current customers. Use the email to keep your customers updated what new products or services you may have coming soon or what problems you are currently fixing.
Questions to Ask Yourself:
- FREQUENCY – How many emails do you send per month?
- TARGET AUDIENCE – Who do I want to reach? Do I have their email addresses?
- VALUE – What value am I delivering to my audience?
- GOAL – What is my conversion page? CTA?
Keys to Success:
- Choosing the Right Platform
One of the first major decisions before setting up an email marketing campaign is making sure you choose the right platform. It doesn’t matter if you are a B2C or B2B company! Make sure the email platform you select gives you the tools to personalize your email campaigns to target audiences, automate your responses/campaigns and complies with the latest CAN-SPAM regulations.
- Picking the Right Design
First impressions matter — especially in the inbox. The right email design will direct your focus to the content itself, not the structure holding it in place. It should be simple, concise, well-organized, and have an intuitive flow. Your company will also need to decide between a single-column layount, multi-column layout or a hybrid layout.
- Building Segmented Lists
Building an email list takes time and is critical to marketing success in the digital age.
If your email list is short, scant on information, or full of errors and redundancies, that poor-quality data can be worse than having no data at all! There are many ways we can help you build your own email lists! We also have local & national email lists that you can rent.
- Deliver Valuable Content
In order to be successful with email marketing, your company will need to create emails that subscribers want to open. Questions to Consider:
What is the valuable piece of content?
Why is this piece of content important?
How will this content benefit the end user?
Email Marketing Examples:
- Email Marketing Campaign 1
- Email Marketing Campaign 2
- Email Marketing Campaign 3
Let’s Get Started
Our experts have built numerous email marketing campaigns for various companies and we would like to share our expertise with you. Call or email us today so we can help you setup your next email marketing campaign.