Events can take many different shapes and forms. They can range from a small initiate gathering for 10 people, to an afternoon conference with a guest speaker for 100 or more industry leaders.
These events, if organized well and targeted at the right people, can be extremely powerful. And the reason is simple – if the event is well planned and interesting to invitees, then they are more likely to be open to discussions. And nothing beats face-to-face communication for building relationships.
Creating an opportunity to get in front of the right people and to have personal contact with them is extremely important, especially in the digital world we now live in. We’ve listed a couple of tips below that will help you be successful in planning your next event.
Questions to Ask Yourself:
- GOAL – What is the end goal for the event? Brand Awareness or Lead Generation?
- TARGET AUDIENCE – Who do I want to reach?
- VALUE – What value am I delivering to my audience?
- FREQUENCY – How many events do you want to produce per year?
Keys to Success:
- Choose a Theme
In the beginning stages of planning for your event, first choose a theme. The possibilities are endless but could be based on a holiday or special occasion – like your store’s anniversary. To make an even bigger impact with your event, consider pairing up with a charity. Any avenue you choose when selecting a theme will make promoting your event easier and more enticing for your customers.
- Picking the Time, Date & Location
Plan your event far in advance to allow you enough time to promote your event and gather all necessary materials for the big day. If you’re planning your event or special occasion, choose a date, time and location that is most convenient, not only for your staff, but for those attending as well.You could host events during store hours, but also have the option to stay open late with an “after hours” event. To determine which option is best for your event, take everyone’s preferences into consideration.
- Develop your marketing plan
Promoting your event is one of the most important parts of the planning process and is a huge reason why choosing a date far enough in advance is important. Rushing a promotion will make it less likely to be successful. Plan out enough time to allow you to draw in and hook your audience.
- Give Thanks & Follow Up
After all that has gone into planning this spectacular event of yours, it wouldn’t have been possible without your customers who have attended. Once your event has passed, thank your customers who have attended in addition to those who didn’t, but have been supporting your brand all along. A little thanks goes a long way and customer appreciation should become a habit.
Event Marketing Examples:
- Event Marketing Campaign 1
- Event Marketing Campaign 2
- Event Marketing Campaign 3
Let’s Get Started
Are you thinking about launching a new event or special occasion for your company? If so, please give us a call so we help you. Our experts have produced numerous event campaigns for various companies and we would like to share our expertise with you.