If you are an entrepreneur, you are going to need a graphic designer to help you visually communicate messages to your audience on both print and digital marketing channels.
Print Marketing Channels: Business Cards, Flyers, Catalogs, etc.
Digital Marketing Channels: Social Media, PPC Banners, Websites, etc.
By having an attractive visual design, you are significantly increasing the strength of your brand image as a whole and building trust with your target audience.
We’ve listed a couple of tips for you to look at before you start creating your next digital or print marketing campaign.
Questions to Ask Yourself:
- GOALS– What is the goal of your marketing campaign?
- TARGET AUDIENCE – Who do I want to reach?
- MESSAGING – What is the tone of the message? Professional? Funny?
- VALUE – What value am I delivering to my audience?
- RESULTS – How will you track the effectiveness? What is the ROI?
Keys to Success:
- Choosing the Right Marketing Channel (Print or Digital)
The most innovative, exciting idea out there can die a painful, virtually unnoticed death if the wrong medium delivers it to the wrong audience. With audiences running every which way — from on-demand content to six-second videos — a brand’s method of delivery can make or break its campaign. Our creative team works hard to craft engaging, authentic messages for our clients and we would like to do the same for you.
- Picking the Right Design/Layout
First impressions matter — especially when it comes down to your marketing material. The right design will direct your focus to the content itself, not the structure holding it in place. It should be simple, concise, well-organized, and have an intuitive flow. We have developed a set of criteria we use when making graphic design suggestions, to help our clients sift through all the design options.
- Call-To-Action/Contact Information
A Call-To-Action (CTA) is meant to entice a website visitor to take a specific action that benefits you. Place your CTAs strategically, so that they receive maximum attention and visual focus. You must pour every creative, compelling and persuasive effort into making your CTA as good as it can possibly be. A CTA that works consistently is a creation of art and beauty. Its effectiveness is up to your imagination and your skill.
- Deliver Valuable Content
In order to be successful with email marketing, your company will need to create emails that subscribers want to open.Questions to Consider:
What is the valuable piece of content?
Why is this piece of content important?
How will this content benefit the end user?
Graphic Design Examples:
- Graphic Design Campaign 1
- Graphic Design Campaign 2
- Graphic Design Campaign 3
Let’s Get Started
Are you thinking about creating a new marketing campaign for your company? If so, please give us a call so we help you. Our experts have built numerous print marketing campaigns for various companies and we would like to share our expertise with you.