Questions to Ask Yourself:
- FREQUENCY – How many emails do you send per month?
- TARGET AUDIENCE – Who do I want to reach? Do I have their email addresses?
- VALUE – What value am I delivering to my audience?
- GOALS – What is my conversion page? CTA?
Keys to Success:
- Picking the Right Equipment
Each photography project is different and if the photographer is shooting outside, they will need multiple pieces of equipment to deal with the lighting and shadow. We have a team of expert photographers who have experience with dealing with various issues and are always prepared for any problem.
- Business Goals for the Pictures
Goals provide direction, incentive and a clear way to measure your progress. Without goals, you may fight to find the path from where you are right now to where you want to be. It is essential to remember that goal setting doesn’t have to be only about income. It could relate to originality, service offerings, or anything that is significant to enhancing your photography business.
- Storage of Photos
Online backup in the cloud is coming of age. It’s now becoming viable to include cloud backups as part of a broader strategy for backing up your large image archive. But if you’re counting your RAW files in the thousands, they don’t really cut the mustard. What the “best” option is depends on the specifics of your workflow, how much control you want, whether you want to back up every photo or just the keepers, how much security you need, and how much you’re willing to spend.
- Posting Images on Social Media
Social media offers you an unlimited number of photo uploading opportunities. Your photos will be the focus of your social media accounts, but you can also share videos and articles. You also have to take into account the particular social media account you are uploading to. While Facebook generally accepts images of any dimensions, Instagram generally favors square images. Trying to engage with a lot of audiences on different platforms while keeping your business running can become tedious. To lighten the load, you can outsource and automate some of the processes by partnering with the WAM Strategies team.
Photography Project Examples:
- Photography Project 1
- Photography Project 2
- Photography Project 3
Let’s Get Started
Are you thinking about creating a new email marketing campaign for your company? If so, please give us a call so we help you. Our experts have built numerous email marketing campaigns for various companies and we would like to share our expertise with you.