Search Engine Marketing:
If you have a website, blog or online store, you will need to invest in Search Engine Marketing (SEM). SEM in short, is a set of rules that can be followed by website (or blog) owners to optimize their websites for search engines and thus improve their search engine rankings.
In addition, it is a great way to increase the quality of their web sites by making them user- friendly, faster and easier to navigate. We posted some tips below for you to review before you start your next SEM/SEO campaign.
Questions to Ask Yourself:
- GOALS – What is my goal for our SEO/SEM campaigns?
- TARGET AUDIENCE – Who do I want to reach with our campaigns?
- VALUE – What value am I delivering to my audience?
- CONVERSION PAGE– Is this your website or a social media page?
Keys to Success:
- Organic vs Paid Campaigns
Before you start investing in Search Engine Marketing, the first thing you need to decide if you want to build an organic or paid search campaign. Organic search results are listings on search engine pages that appear because of their relevance to the search terms, as opposed to their being advertisements. In contrast, non-organic search results may include pay per click advertising.
- Building a High Quality Landing Page
A landing page can be any page that someone lands on after clicking on an online marketing call-to-action. This means that your landing page should have no global navigation to tie it to your primary website. The main reason for this is to limit the options available to your visitors, helping to guide them toward your intended conversion goal.
- Choosing between Text Ads vs Display Ads
Most business owners struggle with the question of whether to use search ads, display ads, or both. There are several different factors to take into consideration when deciding which type of campaign is right for you. The first big difference between the two types of ads is that display ads use a push approach, while search ads use a pull approach. In other words, people who come across your search ads are already looking for your product, while people usually see display ads because they were targeted after watching a video, reading emails, or browsing the web. Knowing the difference between these two approaches can help you quickly determine the right strategy based on your brand or product/service awareness.
- Measuring Results & ROI
If you want to be a successful content marketer, it’s not enough to do what you think is effective—you need to objectively measure whether what you’re doing is effective or not, and then take the appropriate corrective actions. Tally up all the visitors in a month that were influenced by your content strategy, and calculate a total value of those visitors. Compare this against what you spend in a month, and voila—you’ll have a rough figure for the ROI of your campaign (not including qualitative benefits). If your ROI is positive, you’re doing something right – keep working to improve it. If your ROI is negative, you know that something isn’t working and it needs to change.
- Deliver Valuable Content
In order to be successful with online marketing, your company will need to create emails that subscribers want to open. If your content doesn’t interest your customers and deliver value to them, they won’t want to share it across the social web on their websites, blogs, Twitter profiles, Facebook Profiles and Pages, LinkedIn Profiles and Pages, and so on. Here are some questions to consider:
What is the valuable piece of content?
Why is this piece of content important?
How will this content benefit the end user?
Search Engine Marketing Examples:
- SEM Campaign 1
- SEM Campaign 2
- SEM Campaign 3
Let’s Get Started
Are you thinking about creating a new SEM campaign for your company? If so, please give us a call so we help you. Our experts have built numerous SEM marketing campaigns for various companies and we would like to share our expertise with you.