Questions to Ask Yourself:
- FREQUENCY – How often do you use the street team?
- TARGET AUDIENCE – Who do I want to reach?
- VALUE – What value am I delivering to my audience?
- GOAL – What is my conversion page? CTA?
Keys to Success:
- Be Strategic
Who are you trying to reach and where are they? Understanding your target audience allows you to put street teams in the best locations with the right messaging. You want your street team to interact with consumers for a long enough period of time to make a difference.
- Choosing the Right Location
What’s your goal with this marketing campaign? Are you simply raising awareness and getting samples in peoples’ hands? Or are you trying to generate lead inquiries and convert them into sales? The key is to find places where the traffic matches your needs. That’s a lot easier than forcing the flow of traffic to bend to your program. Give people the benefit of your entire experience.
- Training Your Brand Ambassadors
You want people to feel they are joining a street team that is not only fun but well organized and designed to achieve a specific goal. To kick things off, provide a welcome packet and an introductory orientation/training meeting so new hires feel that they are an integral part of the team. Training materials include talking points, information about the company and products, FAQs, etc. We focused on hiring outgoing and engaging people who were comfortable approaching strangers.
- Measuring Success
This can be done using sign-up forms, traceable coupon codes or links to landing pages, designating specific phone extensions for callers, and so on. f you want to ensure success, analyze what worked and what didn’t after each event. Make adjustments as needed to create a high-quality consumer experience.
Street Team Examples:
- Street Team Marketing Campaign 1
- Street Team Marketing Campaign 2
- Street Team Marketing Campaign 3
Let’s Get Started
Are you thinking about creating a new street team marketing campaign for your company? If so, please give us a call so we help you. Our experts have built numerous marketing campaigns for various companies and we would like to share our expertise with you.