More and more, videos are becoming the primary way of communicating online. Whether you’re considering a promotional video or a corporate video, this sort of approach is a terrific way to showcase your products, services, or even streamline internal processes. The use of video on your site and as a marketing tool on other sites (such as YouTube and Facebook Watch) is a great way to publicize your company, improve user-experience, and ultimately enhance your company’s presence in search engines.
We’ve listed some tips below to help you setup your next video marketing campaign.
Questions to Ask Yourself:
- GOALS – What is our goal for the video campaigns? Brand Awareness or Lead Generation?
- TALENT – Do we have the resources internally to produce a video?
- TARGET AUDIENCE – Who do we want to reach? Do we have their email addresses?
- VALUE – What value are we delivering to our audience?
Keys to Success:
- Videos That Are Engaging, Shareworthy, and Searchable Lead the Pack
Video content is consumed more than any other medium. Within a few years, it will dominate the online experience. For brands that are considering integrating video into their marketing mix, it is critical that assets are easy to find, easy to share, and highly engaging. Videos that do not have these characteristics are sure to go unfound and unwatched.
- Successful Brands Speak to Audiences Through Relevant, Adaptive Video Content
Unlike traditional content in which interpretation is not paramount to understanding the message, branded video needs to be done carefully, as it can — and often does — go in the wrong direction. Successful brands speak to their audiences through video that not only demonstrates an understanding of customers’ needs, but also adapts when necessary. The key is to know your audience well, while maintaining genuineness and consistency.
- Top Brands Create Effective Videos That Are Short and Concise
Admit it: how many times have you been scrolling through your social-media accounts, or even searching for specific video content on YouTube, and come across the perfect video — until you push the play button, realize the video is 18 minutes long, and quickly close it to find a (much) shorter video? Even videos recommended by friends tend to go unwatched if they are more than a couple of minutes long. Successful branded video tends to be short and sweet — and for good reason! The attention span of today’s consumer is equal to that of a goldfish. Bite-sized, easy-to-digest branded video does extremely well — even with big businesses.
- Consumers Invest in Emotive, Relevant, Authentic Videos.
Brands that resonate with their audiences on emotional levels definitely have an edge. Whether the video content is heartfelt, passionate, resolute, informational, or hilarious, consumers invest heavily in their emotions — and branded video that connects well with consumers also performs well.
Video Production Examples:
- Video Marketing Campaign 1
- Video Marketing Campaign 2
- Video Marketing Campaign 3
Let’s Get Started
Are you thinking about creating a new video marketing campaign for your company? If so, please give us a call so we help you. Our experts have built numerous video campaigns for various companies and we would like to share our expertise with you.