The design of a website is important because it affects how quickly visitors can find what they are looking for. If it is difficult or frustrating, the visitor will leave and try on another site – and that is a lost opportunity.
A good design will be easy to understand and navigate, helping potential customers find what they need and taking you one step closer to making a sale or getting in touch.
We’ve listed a couple of tips below for you to think about when upgrading or creating a new website.
Questions to Ask Yourself:
- GOALS – What goals are you trying to accomplish?
- TARGET AUDIENCE – Who is your target audience?
- FREQUENCY– Who is going to manage the website?
- GOOGLE ANALYTICS – Who will manage your Google Analytics account?
- WEBSITE SECURITY – Who is going to backup your website files & database?
Keys to Success:
- Choosing the Right CMS Platform
The most popular content management systems—WordPress, Drupal and Joomla!—employ an open-source development model. The “Big Three” have thus spawned large communities of programmers who make improvements and create add-ons that build on the software’s core capabilities. These communities are part of larger ecosystems that include extensive training resources such as books, videos and conferences. WordPress is by far the most widely used CMS. Compared with the other open-source systems, WordPress stands out for ease of use. Designers in particular seem to prefer it over Drupal and Joomla.
- Picking the Right Design
First impressions matter — especially in the inbox. The right email design will direct your focus to the content itself, not the structure holding it in place. It should be simple, concise, well-organized, and have an intuitive flow. Your company will also need to decide between a single-column layount, multi-column layout or a hybrid layout.
- Creating a Dynamic User Experience
Digital interactions should require an emphasis on positive customer experience in as much as physical ones do. By monitoring and recording user behavior, business owners can gain a crucial understanding into what customers are actually doing on individual web pages.
- Deliver Valuable Content
The fundamental concept of a content marketing strategy is to create and distribute various forms of valuable content related to your business, products or services, written and designed to attract potential customers and clients, and ultimately, increase sales.Questions to Consider:
What is the valuable piece of content?
Why is this piece of content important?
How will this content benefit the end user?
Website Design Examples:
- Website Design Campaign 1
- Website Design Campaign 2
- Website Design Campaign 3
Let’s Get Started
Are you thinking about creating a new website for your company? If so, please give us a call so we help you. Our experts have built numerous websites for various companies and we would like to share our expertise with you.