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James Betterson

The Importance of Consumer Trust

If you think your customers are happy, it might be time to think again. Although the US economy is growing and seems to be thriving in many areas, market research firm Forrester warns that companies shouldn’t sit back and take it easy.

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Marketing Terms
James Betterson

Marketing Foresight

Marketing Foresight is the understanding that strategy and planning must occur with predictive and future developments in mind.

To learn more about marketing foresight, click the read more button

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Uncategorized
James Betterson

Starting A Business in 2018 | 3 Questions to Ask Yourself

The time is now to take the first steps toward starting your own business—if you’re ready. It’s no easy task; it takes determination, patience and a lot of hard work. Before you launch, though, be sure to ask yourself these three important questions.

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Uncategorized
James Betterson

The Importance of a Business Card in 2018

A business card is a piece of your company’s direct marketing plan. It typically includes a person’s name, phone number, email address, website and company. While the exchange of business cards might seem outdated in today’s digital world, it is still almost a ritual.

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Marketing Terms
James Betterson

MARKETING PLAN TIPS FOR 2018

Did you create your 2018 marketing plan yet? WAM Strategies has created a short list of marketing tips for every Small Business Owner to review before making their new marketing plan.

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Web & Marketing Strategies WAM
Marketing Terms
James Betterson

WHAT IS A CUSTOMER TOUCHPOINT?

Customer touchpoints are your brand’s points of customer contact, from start to finish. Identifying your touchpoints is the first step toward creating a customer journey map, and making sure your customers are satisfied every step of the way.

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The importance of Quality Management
Marketing Terms
James Betterson

THE IMPORTANCE OF QUALITY MANAGEMENT

What is Quality Management? Quality Management is the act of overseeing all business related-activities and tasks needed to maintain a certain level of excellence for your company.

Now there are many different principles that factor into Quality Management, but we’re going to focus on the most important part, which is managing the quality of your customer experience.

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What are Hashtags | Washington DC Marketing Agency
Marketing Terms
James Betterson

WHAT ARE HASHTAGS?

The purpose of social media is to engage with your audience in a two-way conversation. A hashtag is a label for those conversations. It helps others who are interested in a certain topic, quickly find conversations on that same topic.

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