WAM Strategies breaks down the top 5 CMS platforms for small business owners and entrepreneurs. Whether you’re looking to build a stunning website, launch an online store, or manage a blog, we’ve got you covered with the pros, cons, and pricing of each platform.
As we step into 2025, it’s the perfect time to refine your marketing strategy and set your business up for success. In this article, we’ll guide you through essential steps to create an effective marketing plan—from analyzing past performance and setting clear goals to choosing the right channels and maximizing ROI.
If you think your customers are happy, it might be time to think again. Although the US economy is growing and seems to be thriving in many areas, market research firm Forrester warns that companies shouldn’t sit back and take it easy.
Marketing Foresight is the understanding that strategy and planning must occur with predictive and future developments in mind.
To learn more about marketing foresight, click the read more button
The time is now to take the first steps toward starting your own business—if you’re ready. It’s no easy task; it takes determination, patience and a lot of hard work. Before you launch, though, be sure to ask yourself these three important questions.
A business card is a piece of your company’s direct marketing plan. It typically includes a person’s name, phone number, email address, website and company. While the exchange of business cards might seem outdated in today’s digital world, it is still almost a ritual.
Customer touchpoints are your brand’s points of customer contact, from start to finish. Identifying your touchpoints is the first step toward creating a customer journey map, and making sure your customers are satisfied every step of the way.
What is Quality Management? Quality Management is the act of overseeing all business related-activities and tasks needed to maintain a certain level of excellence for your company.
Now there are many different principles that factor into Quality Management, but we’re going to focus on the most important part, which is managing the quality of your customer experience.
The purpose of social media is to engage with your audience in a two-way conversation. A hashtag is a label for those conversations. It helps others who are interested in a certain topic, quickly find conversations on that same topic.
Unfortunately, not all metrics are made equal. Vanity metrics like Facebook likes or Twitter followers rarely translate into ROI for your marketing department.
Which is why it’s important to know exactly which metrics to base your email performance assessment off of.