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Web & Marketing Strategies WAM
Marketing Terms
James Betterson

WHAT IS A CUSTOMER TOUCHPOINT?

Customer touchpoints are your brand’s points of customer contact, from start to finish. Identifying your touchpoints is the first step toward creating a customer journey map, and making sure your customers are satisfied every step of the way.

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The importance of Quality Management
Marketing Terms
James Betterson

THE IMPORTANCE OF QUALITY MANAGEMENT

What is Quality Management? Quality Management is the act of overseeing all business related-activities and tasks needed to maintain a certain level of excellence for your company.

Now there are many different principles that factor into Quality Management, but we’re going to focus on the most important part, which is managing the quality of your customer experience.

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What are Hashtags | Washington DC Marketing Agency
Marketing Terms
James Betterson

WHAT ARE HASHTAGS?

The purpose of social media is to engage with your audience in a two-way conversation. A hashtag is a label for those conversations. It helps others who are interested in a certain topic, quickly find conversations on that same topic.

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What's New
James Betterson

THE 4 KEY METRICS OF EMAIL MARKETING

Unfortunately, not all metrics are made equal. Vanity metrics like Facebook likes or Twitter followers rarely translate into ROI for your marketing department.

Which is why it’s important to know exactly which metrics to base your email performance assessment off of.

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What's New
James Betterson

The Best Facebook Marketing Strategies for 2017

Facebook seems to be in a mature phase, where the platform is not just about connecting people anymore, but also about bringing brands closer to their audience. Its marketing power along with its advertising potential has turned it into a profitable platform for brands trying to capitalize on their online presence.

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What's New
James Betterson

Best practices for digital marketing in 2017:

The evolution of technology is changing the way we form a digital marketing strategy. This creates a growing challenge for industry professionals to keep up with evolving trends and find the best way to incorporate them into their marketing plan.

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James Betterson

Generating Traffic Through Search

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James Betterson

Potential Customers and Return Visitors

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James Betterson

Today May Be Just Like Any Other Day, But It’s Yours!

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James Betterson

Additional Value to the Search Engine User

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