The time is now to take the first steps toward starting your own business—if you’re ready. It’s no easy task; it takes determination, patience and a lot of hard work. Before you launch, though, be sure to ask yourself these three important questions.
A business card is a piece of your company’s direct marketing plan. It typically includes a person’s name, phone number, email address, website and company. While the exchange of business cards might seem outdated in today’s digital world, it is still almost a ritual.
Unfortunately, not all metrics are made equal. Vanity metrics like Facebook likes or Twitter followers rarely translate into ROI for your marketing department.
Which is why it’s important to know exactly which metrics to base your email performance assessment off of.
Facebook seems to be in a mature phase, where the platform is not just about connecting people anymore, but also about bringing brands closer to their audience. Its marketing power along with its advertising potential has turned it into a profitable platform for brands trying to capitalize on their online presence.