Web & Marketing Strategies (WAM) is online advertising agency located in downtown Washington, DC. Our team of marketing experts specialize in helping our clients transform their old marketing efforts into new, dynamic strategies that are measurable and produce results.
We take pride in helping our clients grow their business and we would like to do the same for you!
Here is the marketing process that our company applies to each new marketing campaign that we work on.
- RESEARCH & DISCOVERY
Research & Discovery is an information-gathering process meant to dig deep into the details of what is important to a client’s business, target audience, and industry. The scope and depth of the research will differ from project to project, but the results are the same: valuable data. The more information we gather, interpret, and comprehend about your company, the more prepared we will be to execute a high performing marketing campaign for your brand.
- PLANNING & STRATEGY
The Strategic Plan is a document that is used to communicate the organizations goals, the actions needed to achieve those goals and all of the other critical elements developed during the planning exercise.Companies may use a variety of methods of monitoring progress towards the objectives and goals established, such as a Measurement Plan.
- DESIGN & DEVELOP
Project Design is an early phase of the project where a project’s key features, structure, criteria for success, and major deliverables are all planned out. The point is to develop one or more designs which can be used to achieve the desired project goals. Stakeholders can then choose the best design to use for the actual execution of the project.
- TEST & REVIEW
The Test & Review process is an important procedure to follow before launching a new marketing campaign or marketing channel. Testing ensures that each and every aspect of the marketing campaign is ready to be tracked and measured. The results of each test will be reviewed and discussed by our internal team to decide if we’re ready to move on to the final phase.
- LAUNCH & ANALYZE
The final step in the marketing process is to launch the marketing campaign and analyze the results. The evaluation phase should include ongoing monitoring of your top KPI’s and all active market campaigns for the year. Compare the final results to the Measurement Plan created in step 2 of the marketing process.
- RESEARCH & DISCOVERY