Unfortunately, not all metrics are made equal. Vanity metrics like Facebook likes or Twitter followers rarely translate into ROI for your marketing department.
Which is why it’s important to know exactly which metrics to base your email performance assessment off of.
Facebook seems to be in a mature phase, where the platform is not just about connecting people anymore, but also about bringing brands closer to their audience. Its marketing power along with its advertising potential has turned it into a profitable platform for brands trying to capitalize on their online presence.
The evolution of technology is changing the way we form a digital marketing strategy. This creates a growing challenge for industry professionals to keep up with evolving trends and find the best way to incorporate them into their marketing plan.
With influencer outreach, marketers are able to promote their brand and content by connecting to influencers (popular individuals with a sizable social following). Instead of building their brand from scratch, they rely on their own contacts and scaling the process.